PROJECT
Social media campaign
for Knog Blinder Road
PROJECT
Social media campaign
for Knog Blinder Road
PROJECT
Product renders for social media
and e-commerce
CATEGORY
+ Creative direction
+ 3D visualisation
+ Design for social media
CATEGORY
+ Creative direction
+ 3D visualisation
+ Design for social media
CATEGORY
+ Creative direction
+ 3D visualisation
OVERVIEW
Stray Orbit were invited to collaborate with Knog to produce a dynamic social campaign for the relaunch of their highly successful classic bike light - The Blinder Road. We were tasked with creating a series of bold, type centric flow tiles that would entice user engagement and create a dynamic landing page during their promotional cycle.
OVERVIEW
This project explored potential product visualisation for a smart LED lighting company, LIFX. With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.
OVERVIEW
This project explored potential product visualisation for a smart LED lighting company, LIFX.
With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.
"Our best performing social campaign of 2021"
"Our best performing social campaign of 2021 
"
"Our best performing social campaign of 2021 "
"Our best performing social campaign of 2021 "
Clem Robin I Knog Digital Marketing Manager
Clem Robin I Knog Digital Marketing Manager
Clem Robin
Knog Digital Marketing Manager
Clem Robin |
Knog Digital Marketing Manager
PROCESS
Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation. With texturing, scene creation, post production and design for web, the campaign came together smoothly and swiftly.
PROCESS
Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation. With texturing, scene creation, post production and design for web, the campaign came together smoothly and swiftly.
PROCESS
Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation. With texturing, scene creation, post production and design for web, the campaign came together smoothly and swiftly.
PROCESS
The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.
PROCESS
The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.
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