PROJECT

Social media campaign
for Knog Blinder Road

PROJECT

Social media campaign
for Knog Blinder Road

PROJECT

Product renders for social media

and e-commerce

CATEGORY

+ Creative direction
+ 3D visualisation
+ Design for social media

CATEGORY

+ Creative direction
+ 3D visualisation
+ Design for social media

CATEGORY

+ Creative direction

+ 3D visualisation

OVERVIEW

Stray Orbit were invited to collaborate with Knog to produce a dynamic social campaign for the relaunch of their highly successful classic bike light - The Blinder Road. We were tasked with creating a series of bold, type centric flow tiles that would entice user engagement and create a dynamic landing page during their promotional cycle.

OVERVIEW

This project explored potential product visualisation for a smart LED lighting company, LIFX. With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.

OVERVIEW

This project explored potential product visualisation for a smart LED lighting company, LIFX.

With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.

Blinder_Road_Social_Campaign_Posts_02
Blinder_Road_Social_Campaign_Posts_03
Blinder_Road_Social_Campaign_Posts_01
Blinder_Road_Social_Campaign_Posts_05

"Our best performing social campaign of 2021 🔥"

"Our best performing social campaign of 2021 🔥"

"Our best performing social campaign of 2021 🔥"

"Our best performing social campaign of 2021 🔥"

Clem Robin  I  Knog Digital Marketing Manager

Clem Robin  I  Knog Digital Marketing Manager

Clem Robin
Knog Digital Marketing Manager

Clem Robin  |
Knog Digital Marketing Manager

Blinder_Road_Social_Campaign_Sweep-A_01
Blinder_Road_Social_Campaign_Sweep-B

PROCESS

Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation. With texturing, scene creation, post production and design for web, the campaign came together smoothly and swiftly.

PROCESS

Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation. With texturing, scene creation, post production and design for web, the campaign came together smoothly and swiftly.

PROCESS

Complimenting Knog's already clean product aesthetic, we paired the Blinder Road with a contemporary gravel bike to reinforce the idea that it was highly capable in every riding environment and situation. With texturing, scene creation, post production and design for web, the campaign came together smoothly and swiftly.

PROCESS

The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.

PROCESS

The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.

Blinder_Road_Social_Campaign_Insta-Feed_01
Blinder_Road_Social_Campaign_Render_02Blinder_Road_Social_Campaign_Render_04Blinder_Road_Social_Campaign_Render_05Blinder_Road_Social_Campaign_Render_03Blinder_Road_Social_Campaign_Background_01v2Blinder_Road_Social_Campaign_Render_01Blinder_Road_Social_Campaign_Render_02Blinder_Road_Social_Campaign_Render_04Blinder_Road_Social_Campaign_Render_05Blinder_Road_Social_Campaign_Render_03Blinder_Road_Social_Campaign_Background_01v2Blinder_Road_Social_Campaign_Render_01
Let's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to workLet's get to work

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