Peo&Pro is a property development group based in Melbourne with a portfolio of exciting residential spaces. Stray Orbit was invited to create a refreshing & contemporary identity along with a vibrant suite of complimentary marketing items to help launch their new development: Hillview Ave.

Working closely with the Peo&Pro team, stakeholders and suppliers, Stray Orbit guided and defined Hillview Ave's overarching voice, visual aesthetic and customer experience, as well as all the charming minutiae in between.

Peo&Pro is a property development group based in Melbourne with a portfolio of exciting residential spaces. Stray Orbit was invited to create a refreshing & contemporary identity along with a vibrant suite of complimentary marketing items to help launch their new development: Hillview Ave.

Working closely with the Peo&Pro team, stakeholders and suppliers, Stray Orbit guided and defined Hillview Ave's overarching voice, visual aesthetic and customer experience, as well as all the charming minutiae in between.

Peo&Pro is a property development group based in Melbourne with a portfolio of exciting residential spaces. Stray Orbit was invited to create a refreshing & contemporary identity along with a vibrant suite of complimentary marketing items to help launch their new development: Hillview Ave.

Working closely with the Peo&Pro team, stakeholders and suppliers, Stray Orbit guided and defined Hillview Ave's overarching voice, visual aesthetic and customer experience, as well as all the charming minutiae in between.

Peo&Pro is a property development group based in Melbourne with a portfolio of exciting residential spaces. Stray Orbit was invited to create a refreshing & contemporary identity along with a vibrant suite of complimentary marketing items to help launch their new development: Hillview Ave.

Working closely with the Peo&Pro team, stakeholders and suppliers, Stray Orbit guided and defined Hillview Ave's overarching voice, visual aesthetic and customer experience, as well as all the charming minutiae in between.

Peo&Pro is a property development group based in Melbourne with a portfolio of exciting residential spaces. Stray Orbit was invited to create a refreshing & contemporary identity along with a vibrant suite of complimentary marketing items to help launch their new development: Hillview Ave.

Working closely with the Peo&Pro team, stakeholders and suppliers, Stray Orbit guided and defined Hillview Ave's overarching voice, visual aesthetic and customer experience, as well as all the charming minutiae in between.

A face to the name

A thorough discovery process with the client helped to define a clear direction for the Hillview Ave identity. We explored a range of local inputs such as community, lifestyle, orientation, environment and geo-connectivity to guide and establish identity components including name, logo, chroma palettes and overall tone & voice of the development.

A contemporary brandmark, honest-to-values imagery, considered renders and a modern visual language, coalesced to form the pillars that established the Hillview Ave identity.

A face to the name

A thorough discovery process with the client helped to define a clear direction for the Hillview Ave identity. We explored a range of local inputs such as community, lifestyle, orientation, environment and geo-connectivity to guide and establish identity components including name, logo, chroma palettes and overall tone & voice of the development.

A contemporary brandmark, honest-to-values imagery, considered renders and a modern visual language, coalesced to form the pillars that established the Hillview Ave identity.

A face to the name

A thorough discovery process with the client helped to define a clear direction for the Hillview Ave identity. We explored a range of local inputs such as community, lifestyle, orientation, environment and geo-connectivity to guide and establish identity components including name, logo, chroma palettes and overall tone & voice of the development.

A contemporary brandmark, honest-to-values imagery, considered renders and a modern visual language, coalesced to form the pillars that established the Hillview Ave identity.

A face to the name

A thorough discovery process with the client helped to define a clear direction for the Hillview Ave identity. We explored a range of local inputs such as community, lifestyle, orientation, environment and geo-connectivity to guide and establish identity components including name, logo, chroma palettes and overall tone & voice of the development.

A contemporary brandmark, honest-to-values imagery, considered renders and a modern visual language, coalesced to form the pillars that established the Hillview Ave identity.

A face to the name

A thorough discovery process with the client helped to define a clear direction for the Hillview Ave identity. We explored a range of local inputs such as community, lifestyle, orientation, environment and geo-connectivity to guide and establish identity components including name, logo, chroma palettes and overall tone & voice of the development.

A contemporary brandmark, honest-to-values imagery, considered renders and a modern visual language, coalesced to form the pillars that established the Hillview Ave identity.

A showcase of possibilities

We set out to create an inviting and informative site, which would not only showcase all the vibrant lifestyle potentials in the locale and surrounds but ultimately be a simple & effective portal for the Peo&Pro team to connect with prospective customers.

Immersive visual loops, large unimpeded galleries and neatly presented property details gave future buyers a seamless path to registering their interest.

A showcase of possibilities

We set out to create an inviting and informative site, which would not only showcase all the vibrant lifestyle potentials in the locale and surrounds but ultimately be a simple & effective portal for the Peo&Pro team to connect with prospective customers.

Immersive visual loops, large unimpeded galleries and neatly presented property details gave future buyers a seamless path to registering their interest.

A showcase of possibilities

We set out to create an inviting and informative site, which would not only showcase all the vibrant lifestyle potentials in the locale and surrounds but ultimately be a simple & effective portal for the Peo&Pro team to connect with prospective customers.

Immersive visual loops, large unimpeded galleries and neatly presented property details gave future buyers a seamless path to registering their interest.

A showcase of possibilities

We set out to create an inviting and informative site, which would not only showcase all the vibrant lifestyle potentials in the locale and surrounds but ultimately be a simple & effective portal for the Peo&Pro team to connect with prospective customers.

Immersive visual loops, large unimpeded galleries and neatly presented property details gave future buyers a seamless path to registering their interest.

A showcase of possibilities

We set out to create an inviting and informative site, which would not only showcase all the vibrant lifestyle potentials in the locale and surrounds but ultimately be a simple & effective portal for the Peo&Pro team to connect with prospective customers.

Immersive visual loops, large unimpeded galleries and neatly presented property details gave future buyers a seamless path to registering their interest.

A memento

Accompanying the Hillview Ave online presence, we crafted an equally enticing limited-run brochure series. A sophisticated, modern aesthetic adorned with rich lifestyle visuals, informative illustrations and photo-real 3D renders provided customers with an assortment of premium build & fit out options to choose from.

A memento

Accompanying the Hillview Ave online presence, we crafted an equally enticing limited-run brochure series. A sophisticated, modern aesthetic adorned with rich lifestyle visuals, informative illustrations and photo-real 3D renders provided customers with an assortment of premium build & fit out options to choose from.

A memento

Accompanying the Hillview Ave online presence, we crafted an equally enticing limited-run brochure series. A sophisticated, modern aesthetic adorned with rich lifestyle visuals, informative illustrations and photo-real 3D renders provided customers with an assortment of premium build & fit out options to choose from.

A memento

Accompanying the Hillview Ave online presence, we crafted an equally enticing limited-run brochure series. A sophisticated, modern aesthetic adorned with rich lifestyle visuals, informative illustrations and photo-real 3D renders provided customers with an assortment of premium build & fit out options to choose from.

A memento

Accompanying the Hillview Ave online presence, we crafted an equally enticing limited-run brochure series. A sophisticated, modern aesthetic adorned with rich lifestyle visuals, informative illustrations and photo-real 3D renders provided customers with an assortment of premium build & fit out options to choose from.

Postcards from the future

Under a soft Autumn sun, we set out to capture the many inviting spaces around Hillview Ave that gave viewers a glimpse into the natural beauty, welcoming community and ample opportunities that were on offer. Our goal wasn't just to hold a mirror to the locale, but to invite buyers to envisage their new lives at home on Hillview Ave.

Postcards from the future

Under a soft Autumn sun, we set out to capture the many inviting spaces around Hillview Ave that gave viewers a glimpse into the natural beauty, welcoming community and ample opportunities that were on offer. Our goal wasn't just to hold a mirror to the locale, but to invite buyers to envisage their new lives at home on Hillview Ave.

Postcards from the future

Under a soft Autumn sun, we set out to capture the many inviting spaces around Hillview Ave that gave viewers a glimpse into the natural beauty, welcoming community and ample opportunities that were on offer. Our goal wasn't just to hold a mirror to the locale, but to invite buyers to envisage their new lives at home on Hillview Ave.

Postcards from the future

Under a soft Autumn sun, we set out to capture the many inviting spaces around Hillview Ave that gave viewers a glimpse into the natural beauty, welcoming community and ample opportunities that were on offer. Our goal wasn't just to hold a mirror to the locale, but to invite buyers to envisage their new lives at home on Hillview Ave.

Postcards from the future

Under a soft Autumn sun, we set out to capture the many inviting spaces around Hillview Ave that gave viewers a glimpse into the natural beauty, welcoming community and ample opportunities that were on offer. Our goal wasn't just to hold a mirror to the locale, but to invite buyers to envisage their new lives at home on Hillview Ave.

Brand Identity  —  Stray Orbit
Creative Direction  — Stray Orbit
Design & Capture  — Stray Orbit
Client  —  Hillview Ave
Year: 2018

Brand Identity  —  Stray Orbit
Creative Direction  — Stray Orbit
Design & Capture  — Stray Orbit
Client  —  Hillview Ave
Year  —  2018

Brand Identity  —  Stray Orbit
Creative Direction  — Stray Orbit
Design & Capture  — Stray Orbit
Client  —  Hillview Ave
Year: 2018

Brand Identity  —  Stray Orbit
Creative Direction  — Stray Orbit
Design & Capture  — Stray Orbit
Client  —  Hillview Ave
Year: 2018

Brand Identity  —  Stray Orbit
Creative Direction  — Stray Orbit
Design & Capture  — Stray Orbit
Client  —  Hillview Ave
Year: 2018

If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.

If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.

If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.

If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.

If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.