PROJECT

Achromatic Wraps

PROJECT

Achromatic Wraps

PROJECT

Achromatic Wraps

PROJECT

Achromatic Wraps

PROJECT

Achromatic Wraps

CATEGORY

+ Creative Direction
+ Brand/Identity
+ 3D Motion Design

CATEGORY

+ Creative Direction
+ Brand/Identity
+ 3D Motion Design

CATEGORY

+ Creative Direction
+ Brand/Identity
+ 3D Motion Design

CATEGORY

+ Creative Direction
+ Brand/Identity
+ 3D Motion Design

CATEGORY

+ Creative Direction
+ Brand/Identity
+ 3D Motion Design

OVERVIEW

Achromatic Wraps is a Melbourne-based brand dedicated to preserving the longevity and beauty of luxury vehicles with their bespoke paint protection film (PPF) solutions.

We were tasked with bringing Achromatic Wraps to life through a comprehensive brand discovery and design process, crafting a tailored suite of physical and digital assets for use across their offices, website, vehicles, and merchandise.

OVERVIEW

Achromatic Wraps is a Melbourne-based brand dedicated to preserving the longevity and beauty of luxury vehicles with their bespoke paint protection film (PPF) solutions.

We were tasked with bringing Achromatic Wraps to life through a comprehensive brand discovery and design process, crafting a tailored suite of physical and digital assets for use across their offices, website, vehicles, and merchandise.

OVERVIEW

Achromatic Wraps is a Melbourne-based brand dedicated to preserving the longevity and beauty of luxury vehicles with their bespoke paint protection film (PPF) solutions.

We were tasked with bringing Achromatic Wraps to life through a comprehensive brand discovery and design process, crafting a tailored suite of physical and digital assets for use across their offices, website, vehicles, and merchandise.

OVERVIEW

Achromatic Wraps is a Melbourne-based brand dedicated to preserving the longevity and beauty of luxury vehicles with their bespoke paint protection film (PPF) solutions.

We were tasked with bringing Achromatic Wraps to life through a comprehensive brand discovery and design process, crafting a tailored suite of physical and digital assets for use across their offices, website, vehicles, and merchandise.

OVERVIEW

Achromatic Wraps is a Melbourne-based brand dedicated to preserving the longevity and beauty of luxury vehicles with their bespoke paint protection film (PPF) solutions.

We were tasked with bringing Achromatic Wraps to life through a comprehensive brand discovery and design process, crafting a tailored suite of physical and digital assets for use across their offices, website, vehicles, and merchandise.

From the outset, we approached this project with a 3D perspective, recognizing the potential in exploring how the connection and disconnection between surfaces could shape the brand's visual language.

Following an in-depth brand discovery process, we refined our concepts around dimensionality, focusing on depth, movement, repetition, and pattern. These core elements led to some remarkable visual discoveries.

The final brandmark and theme delivered the most distinct and recognizable forms, providing a strong foundation for identity elements while maintaining a clear connection to the business name and its services.

From the outset, we approached this project with a 3D perspective, recognizing the potential in exploring how the connection and disconnection between surfaces could shape the brand's visual language.

Following an in-depth brand discovery process, we refined our concepts around dimensionality, focusing on depth, movement, repetition, and pattern. These core elements led to some remarkable visual discoveries.

The final brandmark and theme delivered the most distinct and recognizable forms, providing a strong foundation for identity elements while maintaining a clear connection to the business name and its services. 

From the outset, we approached this project with a 3D perspective, recognizing the potential in exploring how the connection and disconnection between surfaces could shape the brand's visual language.

Following an in-depth brand discovery process, we refined our concepts around dimensionality, focusing on depth, movement, repetition, and pattern. These core elements led to some remarkable visual discoveries.

The final brandmark and theme delivered the most distinct and recognizable forms, providing a strong foundation for identity elements while maintaining a clear connection to the business name and its services.

From the outset, we approached this project with a 3D perspective, recognizing the potential in exploring how the connection and disconnection between surfaces could shape the brand's visual language.

Following an in-depth brand discovery process, we refined our concepts around dimensionality, focusing on depth, movement, repetition, and pattern. These core elements led to some remarkable visual discoveries.

The final brandmark and theme delivered the most distinct and recognizable forms, providing a strong foundation for identity elements while maintaining a clear connection to the business name and its services.

From the outset, we approached this project with a 3D perspective, recognizing the potential in exploring how the connection and disconnection between surfaces could shape the brand's visual language.

Following an in-depth brand discovery process, we refined our concepts around dimensionality, focusing on depth, movement, repetition, and pattern. These core elements led to some remarkable visual discoveries.

The final brandmark and theme delivered the most distinct and recognizable forms, providing a strong foundation for identity elements while maintaining a clear connection to the business name and its services.

Stationary

Stationary

Stationary

Stationary

Stationary

Inspired by prismatic refractions and surface contours, we decided to side step the greyscale and breathe a little more vibrancy into the Achromatic namesake.

Inspired by prismatic refractions and surface contours, we decided to side step the greyscale and breathe a little more vibrancy into the Achromatic namesake.

Inspired by prismatic refractions and surface contours, we decided to side step the greyscale and breathe a little more vibrancy into the Achromatic namesake.

Inspired by prismatic refractions and surface contours, we decided to side step the greyscale and breathe a little more vibrancy into the Achromatic namesake.

Inspired by prismatic refractions and surface contours, we decided to side step the greyscale and breathe a little more vibrancy into the Achromatic namesake.

Brand Pillar Vignettes

Brand Pillar Vignettes

Brand Pillar Vignettes

Brand Pillar Vignettes

Brand Pillar Vignettes

Our brand discovery for Achromatic established the following purpose statement:

Our brand discovery for Achromatic established the following purpose statement:

Our brand discovery for Achromatic established the following purpose statement:

Our brand discovery for Achromatic established the following purpose statement:

Our brand discovery for Achromatic established the following purpose statement:

With luxury vehicle owners and dealerships being our primary audience segments, we set out to create 3D motion vignettes that communicate clearly and concisely to each group.

The halo theme was chosen for its simplicity and dynamic appeal, effectively symbolizing the protective qualities of PPF wrapping while reinforcing Achromatic’s identity as an energetic and innovative brand.

With luxury vehicle owners and dealerships being our primary audience segments, we set out to create 3D motion vignettes that communicate clearly and concisely to each group.

The halo theme was chosen for its simplicity and dynamic appeal, effectively symbolizing the protective qualities of PPF wrapping while reinforcing Achromatic’s identity as an energetic and innovative brand.

With luxury vehicle owners and dealerships being our primary audience segments, we set out to create 3D motion vignettes that communicate clearly and concisely to each group.

The halo theme was chosen for its simplicity and dynamic appeal, effectively symbolizing the protective qualities of PPF wrapping while reinforcing Achromatic’s identity as an energetic and innovative brand.

With luxury vehicle owners and dealerships being our primary audience segments, we set out to create 3D motion vignettes that communicate clearly and concisely to each group.

The halo theme was chosen for its simplicity and dynamic appeal, effectively symbolizing the protective qualities of PPF wrapping while reinforcing Achromatic’s identity as an energetic and innovative brand.

With luxury vehicle owners and dealerships being our primary audience segments, we set out to create 3D motion vignettes that communicate clearly and concisely to each group.

The halo theme was chosen for its simplicity and dynamic appeal, effectively symbolizing the protective qualities of PPF wrapping while reinforcing Achromatic’s identity as an energetic and innovative brand.

Stray Orbit absolutely nailed it! They took our vision and turned it into a sleek, standout brand that we're proud to show off. From 3D vignettes to business cards, they handled every detail with creativity and precision. They even made our paint protection film look cool! Thanks for making Achromatic Wraps come to life – we couldn’t have asked for better partners.

Stray Orbit absolutely nailed it! They took our vision and turned it into a sleek, standout brand that we're proud to show off. From 3D vignettes to business cards, they handled every detail with creativity and precision. They even made our paint protection film look cool! Thanks for making Achromatic Wraps come to life – we couldn’t have asked for better partners.

Stray Orbit absolutely nailed it! They took our vision and turned it into a sleek, standout brand that we're proud to show off. From 3D vignettes to business cards, they handled every detail with creativity and precision. They even made our paint protection film look cool! Thanks for making Achromatic Wraps come to life – we couldn’t have asked for better partners.

Stray Orbit absolutely nailed it! They took our vision and turned it into a sleek, standout brand that we're proud to show off. From 3D vignettes to business cards, they handled every detail with creativity and precision. They even made our paint protection film look cool! Thanks for making Achromatic Wraps come to life – we couldn’t have asked for better partners.

Stray Orbit absolutely nailed it! They took our vision and turned it into a sleek, standout brand that we're proud to show off. From 3D vignettes to business cards, they handled every detail with creativity and precision. They even made our paint protection film look cool! Thanks for making Achromatic Wraps come to life – we couldn’t have asked for better partners.