OVERVIEW

This project explored potential product visualisation for a smart LED lighting company, LIFX. With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for
e-commerce and marketing intentions.

OVERVIEW

This project explored potential product visualisation for a smart LED lighting company, LIFX. With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.

OVERVIEW

This project explored potential product visualisation for a smart LED lighting company, LIFX.

With provided CAD files, our team constructed lighting, textures and scenes across a combination of 3D programs to produce hyper-real imagery for e-commerce and marketing intentions.

PROCESS

The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.

PROCESS
The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.

PROCESS

The nature of the creative process meant that the boundaries for gravity-defying, photo-grade, quality imagery was possible and allowed viewers to envisage the possibilities of owning one, or many of these future-focused products.

"Writing words that would encourage you to work with Muzd and Anna is hard for me to do. They will have less time for our brand."

Sam  I  LIFX

"Writing words that would encourage you to work with Muzd and Anna is hard for me to do. They will have less time for our brand."

Sam  I  LIFX

"Writing words that would encourage you to work with Muzd and Anna is hard for me to do. They will have less time for our brand."

Sam  I  LIFX