Chatime Menu Key Visuals
Chatime Menu Key Visuals
Chatime Australia approached me to explore and develop a series of menu key visuals that featured a selection of their hero drink categories.
These featurettes needed to have a dynamic & elevated creative language, capturing the joy of their new branding, while also ensuring the products were vibrant and appetising.
With a tight turn around, I embraced GenAI, using a mixture of prompt to image, image to video and high end compositing to rapidly develop, refine and deliver high fidelity visuals for Chatime to deploy.
Chatime Australia approached me to explore and develop a series of menu key visuals that featured a selection of their hero drink categories.
These featurettes needed to have a dynamic & elevated creative language, capturing the joy of their new branding, while also ensuring the products were vibrant and appetising.
With a tight turn around, I embraced GenAI, using a mixture of prompt to image, image to video and high end compositing to rapidly develop, refine and deliver high fidelity visuals for Chatime to deploy.
Tea-riffically Fresh
Tea-riffically Fresh
Larger than life flavours (& puns) with every sip. Fusing exotic and fantastical locations with each drink category: Fruity = Tropical playground, Frozen = Adventurous tundras, Top 8 = Behemoth arenas, Energy = Fantastical cloudscape, Milky = Wonka-esque pastures.
Stock and gen-AI for backplate (landscape). Product photography with blended GenAI-enhanced image emulation for drinks. Retouching and compositing for final artworks.
Larger than life flavours (& puns) with every sip. Fusing exotic and fantastical locations with each drink category: Fruity = Tropical playground, Frozen = Adventurous tundras, Top 8 = Behemoth arenas, Energy = Fantastical cloudscape, Milky = Wonka-esque pastures.
Stock and gen-AI for backplate (landscape). Product photography with blended GenAI-enhanced image emulation for drinks.
Retouching and compositing for final artworks.
Larger than life flavours (& puns) with every sip. Fusing exotic and fantastical locations with each drink category:
Fruity = Tropical playground, Frozen = Adventurous tundras, Top 8 = Behemoth arenas,
Energy = Fantastical cloudscape,
Milky = Wonka-esque pastures.
Stock and gen-AI for backplate (landscape). Product photography with blended GenAI-enhanced image emulation for drinks. Retouching and compositing for final artworks.
Larger than life flavours (& puns) with every sip. Fusing exotic and fantastical locations with each drink category:
Fruity = Tropical playground,
Frozen = Adventurous tundras,
Top 8 = Behemoth arenas,
Energy = Fantastical cloudscapes,
Milky = Wonka-esque pastures.
Stock and gen-AI for backplate (landscape). Product photography with blended GenAI-enhanced image emulation for drinks.
Retouching and compositing for final artworks.
Chaas!
Chaas!
Chatime + “Cheers” + “Yas” = Chaas!
The simple joy of toasting your favourite beverage with your favourite people. Yas Queen/King are widely known popular culture terms and this concept would celebrate diversity and inclusion as part of that messaging.
Category setting: Fruity/Frozen = Summery & beach variation, Top 8 = Sporting win or milestone, Energy = Workplace milestone, Milky = Cozy indoors/wintry.
Chatime + “Cheers” + “Yas” = Chaas!
The simple joy of toasting your favourite beverage with your favourite people. Yas Queen/King are widely known popular culture terms and this concept would celebrate diversity and inclusion as part of that messaging.
Category setting: Fruity/Frozen = Summery & beach variation, Top 8 = Sporting win or milestone, Energy = Workplace milestone, Milky = Cozy indoors/wintry.
If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.
If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.
If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.
If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.
If you made it this far, I really appreciate you taking the time to check out this project. If you'd like to collaborate on an idea or campaign, I would love to hear from you. Hit the scrolling link below and let's chat soon.
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